‘The goal is to become HBO faster than HBO can become us’ - Ted Sarandos
Apply that thinking to your business. We live in an era of disruption, so, will you be disrupted or disrupt the industry?
‘Reluctant as I am to add to the mountain of interpretations of Somebody That I Used To Know seemingly taking over their own area of the internet, I couldn’t resist the massive remixability that such a large, varied yet connected bundle of source material offered.
I was directly inspired here by Kutiman’s Thru-You project:
Thankyou to everyone who has responded to Somebody That I Used To Know via YouTube. It’s truly amazing!
All audio and video in Somebodies is from the YouTube user videos featured, each of them a cover or parody of Somebody That I Used To Know. No extra sounds were added to the mix, but I used some EQ, filtering, pitch-shifting and time-stretching to make the music.
A full list of links to the original videos is available here:
I avoided using any existing remixes of the song, or any covers from tv talent shows.
As comprehensive and extensive as I tried to be with my downloading of source videos, I know there are many clips that I missed. Tay Zonday’s cover for instance, no internet mashup should be without him.
I used KeepVid.com to download the YouTube videos, Ableton Live for audio stretching, pitch-shifting and the initial video editing, and Adobe’s After Effects to put the final video together.
Big thanks to Travis Banko for assistance with downloading source videos, and to James Bryans for After Effects tutelage.
Thankyou to Barry for being Barry, and guiding us all.
Thanks to you for listening
Last Friday, I had the pleasure of being invited to speak on a panel at the V&A. This was a real honour, as the V&A is one of my favourite places in London and I was also joined by panel members with great insight in to the world of digital fashion.
There is no doubt that the internet and ‘new media’ continue to challenge and change the way we discover, consume and engage with fashion. This panel provided a platform for myself and my creative digital colleagues to discuss and explore the boundaries of fashion in the context of the open web.
I’d like to give a special thanks to Alexandra Plesner (Freelance Creative Project Manager) for inviting me to speak at such a prestigious venue with Paula Goldstein (Purple Magazine), Melanie Crete (Dazed Digital Group), Sarah Graham (Hearst Group), Geoff Watts (Editd), Chris Morton (Lyst) and Hywel Davies (Central Saint Martins).
Watch the panel discussion on how the Internet and New Media continue to challenge and change the way we discover, consume & engage with fashion. Hosted by LOOKK.
MODERATOR: Hywel Davies ( Central Saint Martins )
SPEAKERS: Diane Pernet ( ASVOF ), Melanie Crété ( Dazed & Confused ), Paula Goldstein ( Purple Magazine ), Geoff Watts ( EDITD.com ), Tamás Locher ( LOOKK.com), Michelle Sadlier ( Shelbyshelly.com and Karla Otto )
The web has forever changed our connection to the world, making fashion an increasingly complex landscape to navigate. This event was the first of its kind during fashion week, making the digital tangible & exploring the boundaries of fashion in the context of the open web. The event offered a chance to exchange and gain knowledge from creative thinkers and digital pioneers in the industry.
Philanthropy News Digest recently sat down with Sarah Durham, principal and founder of Big Duck, a New York City-based communications firm that works exclusively with nonprofits, to discuss the different levels of “brandraising,” the role young staff members can play in the strategic planning process, and how Big Duck measures its impact.
LOOKK HOSTS AN EVENING EVENT, ON HOW THE INTERNET AND NEW MEDIA CONTINUE TO CHALLENGE AND CHANGE THE WAY WE DISCOVER, CONSUME AND ENGAGE WITH FASHION.
LONDON February 22, 2012 – The web has forever changed our connection to the world, making fashion an increasingly complex landscape to navigate.
This event is the first of its kind during London Fashion Week and launches in collaboration with SEE (Student Enterprise and Employability – University of the Arts London), with a view to making the digital tangible & exploring the boundaries of fashion in the context of the open web.
The event on Wednesday February 22, 2012 at University of the Arts London’s Student Hub and HQ, 272 High Holborn, offers a chance to exchange and gain knowledge from creative thinkers and digital pioneers in the industry.
Hywel Davies, course director of Fashion Promotion and Communication from Central Saint Martins College of Art and Design, will moderate the esteemed panel speakers: Diane Pernet from ASVOF, Melanie Crété from Dazed & Confused, Paula Goldstein from Purple Magazine, Michelle Sadlier from Karla Otto, Geoff Watts from Editd.com and Tamás Locher from LOOKK.com.
“The internet is fundamentally changing the way brands connect and engage with their customers. The fashion industry produces products that are truly social by nature, making it the biggest and most affected industry in this tectonic shift. We are at the very beginning of this process and I am very excited to be part of the spearhead of companies driving innovations in the space.” – Tamás Locher, Founder & CEO of LOOKK.
Hywel Davies (Moderator)
Hywel Davies is a freelance fashion writer and journalist. He is course director of the BA (Hons) Fashion Communication and Promotion course at Central Saint Martins. Currently a contributor to SHOWstudio and Fashion Features Editor of Observer Man. Hywel has written for The Guardian, The Sunday Telegraph, The Financial Times and The Independent. Previously fashion editor at Sleazenation, he has also contributed to Vogue, ELLE, Wallpaper, Nylon, Dazed & Confused, Grazia and Time Out. Hywel is the author of ‘Modern Menswear’, ’100 New Fashion Designers’, ‘British Fashion Designers’ and ‘Fashion Designers’ Sketchbooks’ all published by Laurence King.
Fashion icon Diane Pernet, a former designer turned fashion curator, journalist and blogger who lives in Paris. She has worked for Joyce magazine, Elle.com, ZOO Magazine and Vogue.fr amongst others. Nowadays Diane is focusing on her blog “A Shaded View on Fashion” and supports emerging talents all over the world. We are delighted to welcome the experimental and ever-changing phenomenon that is Diane Pernet on our panel.
Melanie Crete is the Digital Marketing & Social Media Manager at Dazed Group, working across all titles. She has also worked closely with Jefferson Hack on the digital strategy for special branded projects, including the recent No_Code campaign with Tod’s. Originally from Paris, not from Crete as she states on her Twitter bio, Melanie is also the founder of successful Tumblr blog This / or / That / ? in which she asks her readers to choose between two images based on a single theme.
Dividing her time between her home city of London and her adopted city of Paris, Paula is the Creative Director of Purple Fashion’s Digital Projects. As a style-savvy gal about town and an elite member of the Purple Magazine cool clique, she’s got more than a finger on the pulse of all that is happening in the worlds of art and fashion.
A Digital Communications Consultant for Karla Otto International. Born in Ireland and living in London, Michelle is immersed in the continuing global conversation in fashion today, with twitter being her second home and the SXSW Interactive festival her annual working vacation. Her work includes positions with some of Ireland’s and the UK’s most talented and inspirational creative leaders and a role within one of the world’s top luxury fashion PR agencies. She believes that through the collective power of the global fashion conversation, we can become the voices that define style for years to come.
Geoff Watts founded EDITD to help fashion brands and retailers understand trends, consumer behaviour and market dynamics by analysing social, commercial and creative data together. Enabling the industry to make decisions with facts instead of just opinion and intuition.
Tamas is a restless cosmopolitan. Born in Hungary, raised in Germany, Austria, and now living in London with a special love for NYC. Tamas is obsessed with entrepreneurship and disruptive business models. He is an ex-business advisor and is now CEO and Co-Founder of LOOKK. LOOKK changes the way people consume fashion in today’s digital world by using the power of an open social network to connect fashion designers with their customers.