LOOKK HOSTS AN EVENING EVENT, ON HOW THE INTERNET AND NEW MEDIA CONTINUE TO CHALLENGE AND CHANGE THE WAY WE DISCOVER, CONSUME AND ENGAGE WITH FASHION.

LONDON February 22, 2012 – The web has forever changed our connection to the world, making fashion an increasingly complex landscape to navigate.

This event is the first of its kind during London Fashion Week and launches in collaboration with SEE (Student Enterprise and Employability – University of the Arts London), with a view to making the digital tangible & exploring the boundaries of fashion in the context of the open web.

The event on Wednesday February 22, 2012 at University of the Arts London’s Student Hub and HQ, 272 High Holborn, offers a chance to exchange and gain knowledge from creative thinkers and digital pioneers in the industry.

Hywel Davies, course director of Fashion Promotion and Communication from Central Saint Martins College of Art and Design, will moderate the esteemed panel speakers: Diane Pernet from ASVOF, Melanie Crété from Dazed & Confused, Paula Goldstein from Purple Magazine, Michelle Sadlier from Karla Otto, Geoff Watts from Editd.com and Tamás Locher from LOOKK.com.

“The internet is fundamentally changing the way brands connect and engage with their customers. The fashion industry produces products that are truly social by nature, making it the biggest and most affected industry in this tectonic shift. We are at the very beginning of this process and I am very excited to be part of the spearhead of companies driving innovations in the space.” – Tamás Locher, Founder & CEO of LOOKK.

The Panel

Hywel Davies (Moderator)

Hywel Davies is a freelance fashion writer and journalist. He is course director of the BA (Hons) Fashion Communication and Promotion course at Central Saint Martins. Currently a contributor to SHOWstudio and Fashion Features Editor of Observer Man. Hywel has written for The Guardian, The Sunday Telegraph, The Financial Times and The Independent. Previously fashion editor at Sleazenation, he has also contributed to Vogue, ELLE, Wallpaper, Nylon, Dazed & Confused, Grazia and Time Out. Hywel is the author of ‘Modern Menswear’, ’100 New Fashion Designers’, ‘British Fashion Designers’  and ‘Fashion Designers’ Sketchbooks’ all published by Laurence King.

Diane Pernet

Fashion icon Diane Pernet, a former designer turned fashion curator, journalist and blogger who lives in Paris. She has worked for Joyce magazine, Elle.com, ZOO Magazine and Vogue.fr amongst others. Nowadays Diane is focusing on her blog “A Shaded View on Fashion” and supports emerging talents all over the world. We are delighted to welcome the experimental and ever-changing phenomenon that is Diane Pernet on our panel.

Melanie Crété

Melanie Crete is the Digital Marketing & Social Media Manager at Dazed Group, working across all titles. She has also worked closely with Jefferson Hack on the digital strategy for special branded projects, including the recent No_Code campaign with Tod’s. Originally from Paris, not from Crete as she states on her Twitter bio, Melanie is also the founder of successful Tumblr blog This / or / That / ? in which she asks her readers to choose between two images based on a single theme.

Paula Goldstein

Dividing her time between her home city of London and her adopted city of Paris, Paula is the Creative Director of Purple Fashion’s Digital Projects.  As a style-savvy gal about town and an elite member of the Purple Magazine cool clique, she’s got more than a finger on the pulse of all that is happening in the worlds of art and fashion.

Michelle Sadlier

A Digital Communications Consultant for Karla Otto International. Born in Ireland and living in London, Michelle is immersed in the continuing global conversation in fashion today, with twitter being her second home and the SXSW Interactive festival her annual working vacation. Her work includes positions with some of Ireland’s and the UK’s most talented and inspirational creative leaders and a role within one of the world’s top luxury fashion PR agencies. She believes that through the collective power of the global fashion conversation, we can become the voices that define style for years to come.

Geoff Watts

Geoff Watts founded EDITD to help fashion brands and retailers understand trends, consumer behaviour and market dynamics by analysing social, commercial and creative data together. Enabling the industry to make decisions with facts instead of just opinion and intuition.

Tamas Locher

Tamas is a restless cosmopolitan. Born in Hungary, raised in Germany, Austria, and now living in London with a special love for NYC. Tamas is obsessed with entrepreneurship and disruptive business models. He is an ex-business advisor and is now CEO and Co-Founder of LOOKK. LOOKK changes the way people consume fashion in today’s digital world by using the power of an open social network to connect fashion designers with their customers.