Brilliant Brunch at SXSW 2013 in Austin featuring: Bre Pettis (Makerbot, Founder), Baratunde Thurston (Comedian), Damian Kulash (OK Go), Beth Comstock (GE, CMO), David Karp (Tumblr, Founder), Carla Diana (Creative Director, Carla Diana Design), Jake Lodwick (Vimeo and Elepath, Founder)
I really love this idea for SXSW. Often you can’t make the panels you want to, you miss the people you wanted to meet and you don’t get to overhear awesome conversations between influencers such as these big dogs. It certainly makes me want to face the fear and do what these guys do, make something for the rest of the world to use.
Who gives a Gif? I’ll tell you who…. Lanvin, Burberry and talented creative Jamie Beck. Gifs have gone high fashion. The culture of using the animated image files has become extremely popular, as well as the demand to share them socially. The moving image is a key online visual format for the fashion industry (rich media helps to encapsulate the essence of a brand).
My favourite new app is the Cinemagram, a lo-fi social animate Gif maker. Created by the Canadian-based developer Factyle, it lets people shoot short videos on their iPhone and instantly turn them into an animated Gif file. The short films are approx two seconds in length and you can then use the ‘mask’ tool to highlight the animated area. Choose from one of the lo-lo filters (like Instagram) to ad a lo-fi quality to the finished animation. Once completed you can share with the world across a platform of your choice. I’m addicted and so is fashion.
Marc Newson has collaborated with Pentax to create a stylish new camera. Officially launched today in London, this new interchangeable lens camera comes with high-speed burst shooting, an extra-wide sensitivity range with a top sensitivity of ISO 25600 and full HD video recording. In addition, Newson’s design has also been applied to the new smc PENTAX-DA 40mm F2.8 XS unifocal interchangeable standard lens — the world’s thinnest interchangeable lens, to be launched in the market simultaneously with the PENTAX K-01 camera body.
This collaboration is a great celebration for Pentax, as Marc Newson’s artwork is displayed in many major museum collections around the world, including the MoMA in New York, London’s Design Museum and V&A, the Centre Georges Pompidou and the Vitra Design Museum. Time magazine has also ranked him as one of the 100 Most Influential People in the World. But innovation is not a new concept to Pentax, after all they were the first to develop colour digital SLRs and front customizable compacts, as well as pioneering concept models created in collaboration with various designers and artists.
Speaking of his design inspiration, Marc says: “I wanted to create something that represented quality and expertise in photography. Some of my favourite photographic devices have been Pentax products. I wanted to return to the high quality roots of the brand and create something which was really unique and iconic.”
The K-01 is the perfect choice for anyone looking for their first easy-to-operate digital interchangeable lens camera or those photographers who demand a camera with originality and style. The K-01 makes a wonderful second camera for current PENTAX SLR users requiring a stylish back-up for their photographic system.
For the launch of the Galaxy SII in France, Samsung brought JayFunk, the internet Finger Tutting phenomenon, from Los Angeles to Paris to deliver an incredible and surprising choreography.
It also takes me back to this little gem of a video from Daft Punk.
Zeebox is the new way to watch tv. It’s social, connecting you to your TV-watching friends, so you can chat, share and tweet about whatever’s on. And it’s clever – helping you find out more about anything you’re watching with links (zeetags) popping up instantly as you watch. Later this week on the blog, I’ll be sharing an interview with one of the guys behind this innovative idea…my good mate Will Ryan from Electric Labs. In the meantime, here is some further information about Zeebox. I’m totally sold on this. I bet you will be too.
zeebox is a free app that’s with you on your laptop or iPad, while you watch your TV. It knows what you’re watching, right now. Not only that, it shows you what your friends are watching. It can give you more information about what you’re watching, instantly. It lets you buy and download relevant stuff. It can tell you what shows are most popular, in real-time. It’s like a quiet, cool, well-connected and unbelievably clever companion, right there on the sofa next to you.
Today marks the launch of Zeebox, a free app from the creator of BBC iPlayer, with the power to transform the way we watch television. With real-time news and tags, information about everything you’re watching and built-in social features, it sounds like an all-singing-all-dancing souped up interactive TV guide.
Strange then, that when I had a chance to play with the iPad version of the Zeebox app, it didn’t feel like a new toy or gadget. I didn’t find myself ooh-ing and aah-ing and tilting the screen this way and that like I do with most cool new apps.
Stranger still, that despite its apparent simplicity – or perhaps because of it – I couldn’t recall the last time I had ever been so excited about an ipad app.
Let’s face it, there are some seriously cool apps out there, and you’ll recall I was bowled over by BAFTA-nominated Made in Me’s new educational iPad app for kids….. But being ever-so-slightly cynical, most iPad and iPhone apps feel to me like they’ve been developed as a marketing tool for a brand. At best, they offer a well designed but limited version of a web-based tool – think of your frustrating Facebook app compared to the full web version of Facebook.
In comparison to most apps, Zeebox appears simple and unassuming, but with an incredible depth of experience. Whether you choose to use it on iPad, or through the web on your laptop, the experience and the look and feel is the same.
It feels natural, almost… expected.
Embarassingly, a few days after trying it out at the Zeebox pre-launch event, I picked up my iPad to Zeebox about an incredible scene on Frozen Planet. You know the one – that incredible footage of a pack of killer whales working in unison to create powerful waves to knock the seal from his supposedly safe haven on the ice. I needed to share it. I was momentarily confused when I couldn’t find the app icon, and then remembered with disappointment that the app hadn’t actually launched yet.
A few minutes of using Zeebox and I felt at a loss without it? That’s powerful stuff, but perhaps unsurprising given that its creator Anthony Rose also brought us BBC iPlayer, and his co-founder Ernesto Schmitt (EMI) is known worldwide for his remarkable gift for understanding what consumers want and need.
How does it work?
On the surface, Zeebox does act as an interactive TV guide. At a glance, you can see what’s on TV, and click through to more information about each program.
Those of us with BT Vision or Sky have that already, right? – press the button, miss a bit of what you’re watching, and get a few details. Fine. Well… not really. A whopping 71% of us still want more information about the shows we are watching, and we feel frustrated about the missing layers of interactivity on TV. We want to find out more about the cast members, or the location, or the book that inspired the story. We feel compelled to look at different sources of breaking news all at once. We watch historical dramas and spend half the time on Wikipedia trying to decide if the events on TV are based on fact.
Pulling in rich content on the fly from Wikipedia and from trusted news sources, Zeebox places a huge amount of information at your fingertips in a way that’s easy to navigate, and easy to digest – but importantly, it’s not in your face.
As you watch live TV, keyword tags (“zeetags”) relating to the people, places and topics on your TV screen are created on the fly and appear on the side of your laptop or computer screen. Click on a tag and the Wikipedia entry appears – no need for opening a new browser window or for working out a clever way to Google “Is that that guy from that show…?” when an unknown face appears on Have I Got News For You. Just one click and you’re there.
Similarly, Zeebox pulls in links to stories from trusted news sources, so you can find out about current affairs from multiple sources while watching live coverage on your preferred channel.
Curious about apps, movie downloads, music, audiobooks or other products relating to the show you’re watching? Zeebox automatically brings in related content from iTunes, and will soon be incorporating related product links from trusted retailers like Amazon and EBay too.
TV as a social experience
When Susan Boyle sang the first three notes of I Dreamed a Dream in April 2009, Twitter and Facebook were flooded as we urged our friends to watch, and we shared our amazement with thousands of strangers.
Our experience of TV has long been enriched by social media throughout memorable events like this, during the London Riots, and when ambulances outside Amy Winehouse’s flat were shown on the news.
It’s not just the major incidents either – sometimes it’s just about sharing little moments of wonder or humour, tweeting “You have got to watch this!…” about a great bit of eco-architecture on Grand Designs or telling everyone to switch over to Jeremy Paxman’s brilliant interview with the quick-witted Boris Johnson.
According to a recent study, 59% of the UK population are “often” or “almost always” using their laptops, mobiles or tablets to communicate digitally whilst watching TV: using email, instant messaging, facebook, or twitter. For young people (13 to 25), this figure rises to a staggering 87%.
Zeebox’s built in social features aren’t about changing our behaviour or asking us to try a new service – they’re about taking something we’re doing anyway, and making the process smoother and easier.
There on your screen is a simple little Twitter box, where you can read Tweets relating to the TV show in real time. If you want to get involved in the conversation, you log in using your existing Twitter account, and tweet directly from Zeebox. Zeebox will even automatically add the right hashtag for you, so all the show’s other fans can follow your tweets too.
I’m genuinely excited to see how brands, tv producers and even the cast will use Zeebox, inspired to lead discussions, tweet fun facts or run competitions on Twitter during live broadcasts. I’m already thinking about how I can use Zeebox to connect with fans of Really Kid Friendly to share fun facts and reviews of children’s entertainment, and to lead discussions about some of my family’s favourite shows. Look out for me during cBeebies’ Nina and the Neurons!
Watch TV with your friends
For most people, TV is anything but antisocial. We love watching it with friends, whether it’s a big football game, or the new series of The Tudors. Zeebox’s clever Facebook integration allows us to do just that, albeit on a virtual couch of sorts.
At a glance you can see which shows your friends (if they’re using Zeebox in public mode) are watching, chat with them, or even invite them to join you if your programme just got better.
Sophisticated Privacy Settings
The big question on everyone’s mind is how they can watch Hollyoaks and not have the mick taken out of them at work the next day. Or perhaps for you it’s a secret Downton Abbey addiction?
Zeebox’s creators have come up with an incredibly clever solution, so simple that it’s almost ingenious. Switch to “Private” mode. It’s easy, takes a second, and works a treat.
Will Zeebox revolutionise the way we watch TV?
The honest answer is no.
Zeebox isn’t about changing our behaviour. It’s not a “save live TV” campaign.
TV isn’t going anywhere, and on average in the UK we each watch about 28 hours a week. We tweet about it, we shop for related products, we look things up. We’re doing it all anyway, but with a frustratingly cobbled-together solution involving multiple browsers, lots of clicks and lots of searching. Zeebox brings us all the same information and social features, from the same trusted providers, but makes it all effortless.
The reality is that there is nothing new or revolutionary about it.
The beauty of Zeebox is that it feels like it should have been there all along.
My lovely friend behind KARL IS MY UNKLE just shared this video from this Facebook page, and I love it! Demonstrating just what I love so much about digital, creativity!
