‘The goal is to become HBO faster than HBO can become us’ - Ted Sarandos
Apply that thinking to your business. We live in an era of disruption, so, will you be disrupted or disrupt the industry?
Brilliant Brunch at SXSW 2013 in Austin featuring: Bre Pettis (Makerbot, Founder), Baratunde Thurston (Comedian), Damian Kulash (OK Go), Beth Comstock (GE, CMO), David Karp (Tumblr, Founder), Carla Diana (Creative Director, Carla Diana Design), Jake Lodwick (Vimeo and Elepath, Founder)
I really love this idea for SXSW. Often you can’t make the panels you want to, you miss the people you wanted to meet and you don’t get to overhear awesome conversations between influencers such as these big dogs. It certainly makes me want to face the fear and do what these guys do, make something for the rest of the world to use.
Marc Newson has collaborated with Pentax to create a stylish new camera. Officially launched today in London, this new interchangeable lens camera comes with high-speed burst shooting, an extra-wide sensitivity range with a top sensitivity of ISO 25600 and full HD video recording. In addition, Newson’s design has also been applied to the new smc PENTAX-DA 40mm F2.8 XS unifocal interchangeable standard lens — the world’s thinnest interchangeable lens, to be launched in the market simultaneously with the PENTAX K-01 camera body.
This collaboration is a great celebration for Pentax, as Marc Newson’s artwork is displayed in many major museum collections around the world, including the MoMA in New York, London’s Design Museum and V&A, the Centre Georges Pompidou and the Vitra Design Museum. Time magazine has also ranked him as one of the 100 Most Influential People in the World. But innovation is not a new concept to Pentax, after all they were the first to develop colour digital SLRs and front customizable compacts, as well as pioneering concept models created in collaboration with various designers and artists.
Speaking of his design inspiration, Marc says: “I wanted to create something that represented quality and expertise in photography. Some of my favourite photographic devices have been Pentax products. I wanted to return to the high quality roots of the brand and create something which was really unique and iconic.”
The K-01 is the perfect choice for anyone looking for their first easy-to-operate digital interchangeable lens camera or those photographers who demand a camera with originality and style. The K-01 makes a wonderful second camera for current PENTAX SLR users requiring a stylish back-up for their photographic system.