‘My vocal cords are made of tweed. ‘ – Stephen Fry
There are two things, which to me, are quintessentially British. Stephen Fry is one, and tweed the other. I’ve been in London almost four years now and despite my very best attempts, I had yet to take part in a thoroughly British event. Thankfully, Rugby Ralph Lauren came to the rescue (huzzzzah!) and hosted their very first London Tweed Run. The ‘run’ took place last weekend and is a 12-mile recreational bike ride through the city of London that has cultivated a following from fashion and cycling enthusiasts around the globe. This was the London leg of the Rugby Tweed Run, which also took place in New York City on the 15th October 2011.
Crowds of cyclists, fashionistas and influential press gathered outside the Rugby store in Covent Garden from 10am to take part in this special event (there was approx 300 people in total!!). The atmosphere was thoroughly enjoyable – Flats and Sharps serenaded the crowd with their Bluegrass melodies while the Rugby staff provided everyone the traditional cup of tea or two! The style that morning was impeccable and surprisingly had a modern heritage feel. I was most impressed by the glamour of the Vintage Mafia ladies, Erin O’Connor and the bloggers who all turned out in their finest Rugby tweeds. Steve Salter (of Style Salvage) acted as chief blogographer and snapped all the individual, but effortless, style of attendees, which also included the crew from Made in Chelsea (I personally helped Francis adorn himself with his official Tweed Run arm band..swooon!).
A half way tea break provided a well deserved rest while a soiree at the Caledonia Club in Belgravia acted as the venue to celebrate the end of the Tweed Run celebrations. Swing dancing (a personal hobby of mine) provided perfect entertainment while others took part in a whiskey tasting provided by Johnnie Walker Blue Label. A variety of awards were handed out to the most stylish of attendees, which included a prize of the limited edition Rugby Ralph Lauren Pashley bike. Categories included Best Vintage Bicycle, Most Dapper Chap and Most Dashing Dame.
Rugby Ralph Lauren, as a fashion brand, worked well with an event, such as the Tweed Run. Their collection brings together Ralph Lauren’s legacy of traditional tweed and heritage looks with Rugby’s authentic streetwise twist. Exclusive collaborative products such as silk scarves, flasks and saddles are available in the Rugby Ralph Lauren Tweed Run collection.
Most importantly to note, the Rugby Tweed Run raised funds to benefit World Bicycle Relief, an organisation which, through their Bicycles for Educational Empowerment Program, is providing 50,000 bicycles to improve rural Zambian children’s access to education.
For store locations or more information on Rugby Ralph Lauren, go to Rugby.com or call 0207 953 4100.
If you haven’t seen these videos which my Team Pencil put together, then check it out!