It’s early March and the fashion month marathon that was has now finally come to an end. This can only mean one thing – it’s time for SXSW! Move over #PFW, #LFW, #MFW and #NYFW. Hello #SXSW!
This SXSW season (known to regulars as ‘South By’) will be my 4th time attending the world’s largest interactive festival and the biggest piece of advice I can give to any digital fashionista attending is don’t spend all your time attending fashion panels. SXSW gives you the opportunity to meet with the interactive tech industry, so reach out to start-ups, tech agencies, mobile developers etc. and learn something new. The most interesting panels that I’ve attended in the past had nothing to do with fashion - ‘Reboot Iceland‘ and ‘The Sports Fan in 2015′.
Attend at least one panel a day of which you know absolutely nothing about, you’d be surprised to learn how it can challenge the way you think and the way your industry operates. Let’s be honest, fashion has been very slow to the tech game so don’t be afraid to spend more of your time with the non-fashion crew at SXSW.
My focus this year is mobile, data, customer service and emerging markets for luxury fashion. Here are some panels I’m scheduled to attend.
SXSWi is all about interactivity, so make sure to be social! I’ve met some of my greatest ‘digital friends’ through sending them a ‘hello’ tweet. A good time to actually meet people is first thing in the AM for breakfast or over a beer in the evening (The Driskill is a good base!).
If you’d like to connect with me at SXSW, you can find me here-> @shelbyshelly